A story that helps millions of other people when it reaches the right channels. We help B2B and B2C brands strengthen their bottom lines by ensuring their stories get out into the world.
We believe there's always a good story to be told, and there's always a journalist who wants to write it, and a podcast host who wants to tell it. We are extremely client-focused. We understand how newsroom decisions drive stories. We move fast, pitch smart, and write well.
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Featured Press
"From Wall Street Journal to Strategic Advisor: How Nish Amarnath Built Lanecraft Lab on the Power of Story Architecture"— Published by FoundedbyWomen.org · October 2025
Media outlets where our clients & work have been featured
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What Clients & The Media Are Saying
My experience with Nish was delightful, in every sense of the word. She not only asked the right questions to help me get more clarity on my goals, but validated my approach and suggested actionable items to develop my personal brand. And this was just over an hour of her time. Can't imagine what she can do with additional hours of engagement. Highly recommend her if you need strategic clarity and direction in your career!
Reporter, EQDerivatives
I thoroughly enjoyed dealing with a true professional both knowledgeable and caring. I would highly recommend Nish.
NYPD Lieutenant (Ret.)
I am immensely grateful for Nish's time and effort she put into collaborating with me on my project. Her words are beautifully honest, insightful and catered to the audience I wanted. If given the opportunity, I would certainly work with her again. A breath of fresh air; thank you Nish!
Playwright, Producer & Actor
I worked with Nish to upgrade my resumé to make me more marketable. She really helped me take the content and layout to the next level. 10/10 would recommend!